Necessary cookies are absolutely essential for the website to function properly. It’s an ongoing customer relationship tool that picks up where other media leave off.
If you’re not using EDDM Service, you can be more efficient by updating your mailing list and eliminating bad addresses before each campaign. Instead, develop mobile-friendly webpages when providing QR codes or other mobile apps. Forget to link your direct campaign to digital.Overwhelm the reader with too much copy or graphics so your call to action gets lost.Begin your direct mail campaign without a clear, measurable objective.Use mail to achieve your campaign objectives: fundraising, voter ID, persuasion, or getting out the vote.Include mobile barcodes/QR codes and other elements to engage the recipient.Track responses to measure the effectiveness of the mailpiece and your offers or invitations.There are many selections to choose from, including geographic location, demographic, party affiliation, and ethnicity. Carefully determine who it is you want to reach.Explore the option of consulting with a direct marketing company to strategically add mail to your integrated media campaign.Contact us to talk with an envelope expert on how we can help get response and return for your marketing. Tension has been producing worth-the-wait direct mailpieces since 1886. New to direct mail or could you use a refresher on running a campaign? Take a look at our Direct Mail Basics white paper series and equip yourself with the knowledge for a successful mailing. 3ĭiscover our direct mail solutions here.
60% of marketing respondents said combining digital and direct mail increased ROI. Direct mail has a 30% return on investment (ROI). Here’s what experienced marketers will tell you about direct mail and why it’s worth the wait as part of an integrated campaign: If you’re new to marketing, six to twelve weeks may seem like a long time to complete one piece of a campaign that lasts a mere week. First-Class Mail ® postage provides faster delivery than lower cost USPS Marketing Mail ® postage. Now that the mailpiece is conceptualized and approved, it’s go time: Data processing, mailpiece production, printing and personalizing, inserting (if needed) and mail preparation need to occur before the mailpiece is ready to enter the USPS mailstream.ĭepending on the postage you’ve selected and the distance mail has to travel, delivery can take up to two weeks. What is your creative strategy and how will it be executed? Plan time for feedback and revisions before creative is approved. You also need to select a list, develop your offer and select your mailpiece format.Ĭopy and design work takes place during this time. This includes both internal resources, such as an in-house creative team (if working with one), and outside vendors, such as an envelope manufacturer. Here’s what it looks like when broken up into areas of planning, creative, production and delivery:ĭuring this time, you need to establish your budget and your team. On average, that’s the time it takes to plan, create and produce a direct mailpiece (although seasoned mailers will tell you to build in extra time regardless since there are often so many parties at work in a campaign). Knowing the importance of an engaging direct mailpiece, how much time should you build into your overall campaign schedule to plan for it? How Long Does Direct Mail Take? While these things likely took longer to plan, develop and launch than the actual campaign, none of them would have taken place without the initial engagement triggered by the direct mailpiece. Take the example of Andrea and the e-retailer selling her all-weather car mats in this interactive campaign from the USPS ®: Over the course of her customer journey, Andrea was exposed to six marketing events in just a little over a week's time. Marketing has become so streamlined that putting an integrated campaign together looks easy on the receiving end of things.
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